We ran a control campaign to generate signups for the Cloud Cost Calculator tool to see our standings.
We optimized the campaign by introducing new assets and audience segmenting in the Google Display campaigns. The audience was segmented based on their interests and behaviors that they exhibit in their work and life.
A long-form sales page to introduce the product has been instrumental in getting the sign-ups for the tool.
Other than paid media, different methods were employed to generate sign-ups for the tool. We used the tool to analyze all the major cloud storage providers’ cost for a sample data set. It was converted in a comprehensive report and used as a lead magnet for the cost calculator tool.
We also collaborated with complementary service providers in the industry to conduct webinars and generate sign-ups through them.